GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. Explorations are not available in Universal Analytics (UA), but it has custom reporting features. #18 GA4 provides access to far more custom dimensions and custom metrics. Click Configure. What if you want to create an event using parameters that don’t exist yet? More good news from the flexibility-loving people at GA4; you can create those too. #. With the help of unnest and parse for dates or timestamps we can do the trick. Adding it at the data source level makes it easy to add the new dimension/metrics to a chart and not have to create the dimension/metrics again. We encourage you to focus on getting a feel for the data and reports provided. Reading suggestion: 10 Actionable Tips to Master GA4 Dimensions and Metrics. . You can change the “Field Name” to what suits you and your naming conventions best. There are 100+ dimensions and metrics in Google Analytics 4 that spans across events, ecommerce, demographics, gaming, advertising and so on. Users subject to data restrictions can add those metrics, but cannot view the results (e. Enter a title. Edit the copied version of the calculated metric. For example, if you are using GA4 as a data source, then you define a schema by selecting the dimensions and metrics you want to see in your data table. GA4 eCommerce has lots of built-in dimensions and metrics, but these alone won’t meet your needs. In GA4, you can set up 50 event-scoped custom dimensions and 25 user-scoped custom dimensions per property. Google tag Tag Manager. Custom dimensions and metrics can be associated with individual events or users. In Metric name, enter a unique name for the new metric. It is okay if the parameter is being set by more than one event, because all events with the identified parameter will feed the new dimension. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Configure’ link. [GA4] Custom channel groups; 16 of 20 [GA4] Create content groups; 17 of 20 [GA4] Differences in user counts; 18 of 20 [GA4] Cookie usage. Chose your created event parameter in the dropdown. Here is an article on custom dimensions and metrics in GA4. So when comparing goal-based metrics to conversion-based metrics in each version, expect to see some differences. . What is a Custom Metric in GA4? Custom Metrics are quantities corresponding to events or user settings. Distance (Feet,. A custom dimension or metric lets you see the information you collected from an event parameter. In the “Property” column, click on Audiences. Step 2: Find the Event-Scoped Custom Metric Average you are interested in creating reports on from the response. While Google Analytics 4 implementation via Google Tag Manager is still somewhat in beta (even if GA4 itself. Included in the table are limits on the number. In this post, we will recreate the metric using GA4 data in Google BigQuery. ehmon. This comprehensive approach will enrich your reporting and enable you to gain deeper insights. What are Custom Dimensions in GA4? With GA4 we can create our own own events using Google Tag Manager and send event parameters with those events. Difference Between GA4 Explorations & Universal Analytics’ Custom Reports. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. First, set up the custom dimension or metric in your property. By selecting the desired metrics, dimensions, date range, and the name of the BigQuery table to query, the tool automatically generates a. Once you reach the Google Analytics homepage, click the gear icon in the lower left corner. For example, I have created a comparison for. #3 Data thresholding is not the same as data cardinality (which results in the (other) row. Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. Step-2: Click on ‘Events’ (under ‘Engagement’): Step-3: Scroll down and then click on an event name. Name the metric. Click Add metric to add a metric. Open Reports. Whereas you can create up to 125 event-scoped custom dimensions in a GA4 360 property. Here are the distinctions: Custom Definitions – This is the area within Google Analytics where you can create custom dimensions or metrics. Custom channel groups are a great fit if that’s the case for you. Or, for more beginning users, there’s the template gallery. Audiences and remarketing. There are two types of audiences created by default, ‘All Users’ and ‘Purchasers’. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. How to see Conversions in Looker Studio. Follow the below steps to configure. Drag the funnel report from the card on the right, and drop it under a topic on the left. Data Freshness: 4-8 hours Less than 4 hours: Event parameters: 25: 100: Custom Dimensions: 75: 225:. Filter internal trafficIn particular, you can use Coupler. Step 3: Click on “Funnel Exploration” report. By analyzing this metric, you can find out how your customers are. It will assist you to track data that is unique to your business. Name your calculated field. Go to your GA4 property view and click on the “Configure” tab. You can set up a custom metric that counts the number of times an event has fired, and then leverage that. Three steps to get this done: Step 1: navigate to the admin interface – Custom Definitions >> Custom Dimensions. There are mainly two types of custom parameters which are: Text parameters; These parameters can be registered as custom dimensions in the GA4 user interface and custom metrics in GA4 reports. In simpler terms, metrics are the numbers, and dimensions are the labels for the data. Increased Parameter Value Character Limit for GA4 360 Customers. When you need to report on informatio. Step-2: Click on ‘Engagements’. You should list your UA goals and decide if they should be recreated as conversions in your GA4 property. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Average pages per session isn’t available in GA4. Make sure you are in the correct account and property. Custom Parameters. The default is set to View, but seeing as GA4 is now session-based, Sessions is the way to go for getting your data. In the Custom metrics tab, click Create custom metrics. Choose your Configuration Tag. For example, if you set up a 'value' event parameter, you could create a custom metric called 'Value' that allows you to see each value assigned to the event parameter. Looker Studio is a powerful tool for visualizing fully custom dashboards and reports in which we can connect GA4 directly to show analytics data on different fitting charts. 2. There are two types of audiences by default: ‘All Users’ and ‘Purchasers’. # 18: Non-Ecommerce Value. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. Step-2: Click. No Custom Reports. You can create up to 50 custom metrics per property. g. Tip 10: The Power of BigQuery. Tracking campaigns effectively. The native way to get data from GA4 to Excel is by using the new Reports tab. In Google Analytics 4, event parameters serve this purpose. Setting up effective segments. First, Open your GA4 account. You need to navigate to ‘Configure’ and then ‘Custom Definitions’ to register a dimension or metric. In the context of GA4, a custom metric is an event parameter. You can now make a table chart for free with complete customizability. Custom dimensions and metrics require additional. Most of the steps are similar to creating custom dimensions, so let’s break it down in the same way: To get started, log in to your GA4 account. Click the relevant organization. You can also customize a report and create an exploration to include. In place of bounce rate, GA4 introduces a metric called “engaged session,” which is defined as a session lasting 10 seconds or longer or having 1 or more conversion events or 2 or more page or screen views. Optionally, add it to the GA4 navigation menu. Metric conditions let you create segments based on predictive metrics, for example, In-app purchase probability is above 90th percentile. Choose your Configuration Tag. Custom metrics are user-defined metrics. Next, we need to import dimensions and metrics into our exploration. In Universal Analytics, there are two User metrics: Total Users, and New Users. 5 more Custom Dimensions and Metrics. Under this tab, there are many reports that you may frequently use. GA4 has capped limits on the custom dimensions for its free versions to a limit of 50 custom metrics, 5- event-scoped dimensions and 50 user-scoped custom dimensions. Google defined the UA metric as:Page Value is the average value for a page that a user visited before landing on the goal page or completing an Ecommerce transaction. Then, select Free form from the template list to the right. ”. In GA4, there are mainly 4 types of custom dimensions: 1. Google Analytics 4. Import “Session Default Channel Grouping” as a dimension. For example if a custom metric with parameter name levels_unlocked is registered to a property, the Metadata response will contain. ; Part 3: Create a Custom Google Analytics Data API (GA4) Request. Go to your GA4 property view and click on the “Configure” tab. Edit level user access is required to configure custom dimensions in GA. Another way we can customize GA4 to get a better file download report is to create a custom metric that counts file downloads. You will get a screen like the below image. In de tabel staan limieten voor het aantal aangepaste dimensies en statistieken dat u maakt voor standaard- en premium property's. Next, go to “Custom definitions”. Step 4: Click on ‘Edit’. This number is important because it can tell you a lot about your user journey on your webpage. You can also create a custom dimension with the ‘User. Adding these new GA4 dimensions and metrics should help. Cardinality and system limitsAgencies can create custom GA4 metrics that provide more sophisticated insights into user behavior while also yielding better business outcomes for clients. Previously you needed to register ‘Tax’ and ‘Shipping’ as a custom metric in GA4 to be able to explore them in greater detail. A typical analytics implementation requires many more custom dimensions that custom metrics, particularly at the enterprise level. #2 Search for the ‘ GA4 Magic Reports ’ app and then click on it to install it: #3 Refresh your Google Sheet and then click on the ‘ Extensions ’ menu. Inflow’s CallRail GA4 Configuration Tool quickly and easily creates the Custom Dimensions, Custom Metrics, and Conversion Events you need to see your CallRail data in Google Analytics 4. You will notice that this current set up will just provide you the total list of events you have tracked, and associated event counts. In the Custom metrics tab, click Create custom metrics. Step-3: Now click on ‘Events’. , can add the metrics to custom reports, but cannot see the metric values in those reports). The following video (and the continuation of the blog below) describes this second approach. How to Properly Configure Custom Dimensions in Google Analytics 4. Select the check box for the Google Analytics 4 property you want to. Step-2: Now click on ‘Custom Definitions’. To access the Google Analytics report builder, click the customize report button (looks like a pencil) in the upper-right corner of any. g. User-Scoped Custom Dimensions . Goals can be based on a destination (URL), Duration, Pages per session, and Smart goals. Conversely, custom metrics are custom definitions that allow you to track and analyse specific numerical data points unavailable in the default metrics of GA4. In the left navigation, click Admin. Leverage Custom Metrics & Dimensions: Take advantage of custom metrics and dimensions in GA4 to capture specific data points relevant to your business. Tip: get access to the GA4 Demo Account if you don’t have GA4 properties set up yet. Unique Pageviews has been replaced with Unique User Scrolls. Understand users, sessions, and events. Use a reporting platform like DashThis to help you gather these key metrics in a custom report to make it easy for your clients to understand. Custom dashboards: Creating custom reports and dashboards that suit your specific needs and goals is the major benefit of connecting GA4 with Looker Studio. Google Analytics 4 surfaces a lot of the information collected from your website or app through dimensions and metrics. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. A. Press the three dots menu depending on which custom dimension you’re interested in and then click on “Edit”. Unit of measurement Details; Currency: When you select Currency, you must also identify if the custom metric is a cost and/or revenue metric under Data type. The scope is like the rules of the game. Step 2: You will see the various explorations templates. Custom Metric – Modal Appear. If you are creating custom reports using the Google Analytics Data API v1, update your code to reflect the schema compatibility. You can't use hyphens in the name, but you can use underscores and spaces instead. First, go to the Explore tab in the left-hand navigation bar that pops out. Unlike Dimension definitions, you don't choose scope here. Universal Analytics; 5 of 17 [UA→GA4] Migration guide for beginners; 6 of 17 [UA→GA4] GA4 migration walkthrough (videos)A custom definition is a dimension or metric registered in GA4. ”. In Admin, under Data display, click Custom definitions. A lot of this has changed in GA4. For example, a custom metric would be the ideal choice if you wanted to track the average reading time for a blog post or the total number of shares for an article. Here are some advanced GA4 custom metrics techniques that agencies can use to create more valuable metrics: 1. 2020-10-13 App + Web properties have been renamed to Google Analytics 4 (GA4). For example, in Google Analytics 4, the name of an event that a user triggers is the dimension. Missing metrics and reports on GA4. To do that, go to GA4 -> Admin -> Custom definitions. Metrics represent the data to measure, while dimensions help categorize and break down that data. Step 2: Click on “Create”. Step 4: double check if everything is set up correctly. Step 2: Navigate to the “Explore” section. A premium GA4 roll-up property can inherit the following types of data from its source properties: #1 All of the event data from the source properties. How to Build Custom Audiences in GA4. The automated migration only includes a Google Ads integration. Migrate ecommerce measurement. Testing your implementation is crucial. Conversions are to GA4 what Goals were to UA, they have decided to call them by a different name. Event tag in Google Tag Manager. Custom Channel Groups are specified in an API report request by the dimension's scope and channel group ID. 4. Must read: Google Analytics 4 vs. Choose Custom definitions from the Data display menu. In GA4, custom dimensions and metrics are set based on your event parameters. Concluding Thoughts. Why we care. Before you begin Recommendations. 6K subscribers Subscribe 11K views 1 year ago #googleanalytics4 #googletagmanager Learn how to send. Step 2: register the parameter as a custom dimension in GA4. Switching to GA4 will be no easy feat. Here are just a few examples of custom dimensions: is_newsletter_subscriber; page_brand; is_newsletter_subscriber; custom_sales_region Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. The event is set up as a conversion, so it will be included in the conversions column of reports. Then, in the GA4 interface, go to “Configure” and click on “Custom definitions. Let’s embark on this journey together and discover the possibilities. Alternatively, you can run your own custom requests instead. see this article on Custom channel groups in GA4. Every business is different, and you may want to track various things to understand how various parts perform. Create a custom metric. To do it, you should follow these steps: Open GA4 Exploration and create a new report. Click on the Admin Section. You can't use hyphens in the name, but you can use underscores and spaces instead. In GA4, both custom metrics and calculated metrics allow users to tailor the platform to specific tracking needs. 7. You can use the ‘ Session Conversion Rate ‘ metric as an e-commerce conversion rate metric via the exploration report. The following are the general syntax for Custom Metrics. Step-2: Click on the ‘ Advertising ’ link from the left-hand side navigation: You should now see the Advertising Snapshot report: Step-3: Click on the ‘ Model comparison ’ link from the left-hand side navigation: Step-4: Select the date range from the date picker drop-down menu:Unlike the established GA4 metrics, you can create custom metrics based on the type of your business. The custom schema that you create depends on the data source being used. Each column works in the following way: Placeholder Text: This is the placeholder text found in the template spreadsheet. Concluding Thoughts. g. Step 1: Click on the ‘Configure’ link. You can also start with the Blank template to create a free form report, but the free form template preloads some of the data options. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. No. Types of GA4 Custom Dimensions. Some traffic-source dimensions include the prefix "First user" (as in ) or "Session'' (as in ) to provide more attribution information. Het type dat u kiest hangt af van het type gegevens dat u wilt analyseren. Reporting – campaign and traffic-source dimensions and metrics become available in the web interface and Reporting API. Gedefinieerd op basis van een aangepaste gebruikersproperty. While still in beta, this is a small revolution for web and app analytics. It is possible to create custom dimensions and metrics in GA4. You can't use hyphens in the name, but you can use underscores and spaces instead. Sign in to Google Analytics. ”. Step 2: Click on the ‘View All Insights’ option. Average Engagement Time. Under the “Data Display” settings, click on “Custom Definitions. Metrics. November 30, 2022. I select page path and screen name as a dimension, then add event value as a metric, along with event count. Note: Do not send personally identifiable information (e. To find a dimension or metric,. Whether it’s tracking the number of clicks on a particular product button or measuring the time spent on a specific page, custom metrics give you the freedom to. You must have the Editor role on the property to create or edit custom dimensions & metrics. In UA, these would require custom implementation via Tag Manager. Use custom metrics. In our case, we will select ‘Sample Website’ with the domain ‘example. One of the greatest benefits (at the same time a challenge) is the flexible data model. A/B testing total revenue from variance_square computation. By understanding these 10 key metrics, you can use GA4 to make data-driven decisions that will help your small business grow. 5. When you see the following screen, click on “ Create. Select your GA4 data source. 1. Navigate to your view. Calculated metrics are metrics that combine one or more existing or custom metrics within a mathematical formula to produce a new and potentially more valuable metric. Metric conditions. Users. Google Analytics 4. Step 3. Let’s verify if our GA4 event parameters are being sent properly. Google Analytics 4 (GA4) is the latest version of Google Analytics, a data collection and website traffic analysis tool used by millions of businesses around the world. The default reports in Google Analytics help you monitor your key business metrics. phone number, social security number, etc) to your GA4 reporting view as a value of the custom metric. In the PROPERTY column, click Custom Tables. Save the report. When two events are setting the same parameter, you can merge them into a single dimension. We're seeing severe issues with custom dimensions and general UI bugs. We've created a GA4 report template with the important metrics to save you time on client reports. Step 2: Create a Google Analytics Alert. An exploration consists of 3 sections: With event-scoped custom dimensions and metrics, parameters are identified for property-wide dimensions and metrics, allowing you to create a single dimension or metric based on a parameter and report on it for as. Step-4: Click on the three dots menu and then click on the ‘ Duplicate ‘ option from the drop-down menu: Step-5: Click on ‘ Copy of Organic Search Traffic Analysis ‘: Step-6: Rename the report to [Email Traffic Analysis]A Calculated metric differs from a ‘custom metric’ in how it is configured, collected and processed in Google Analytics 4. You can enter the name of a metric or scroll through the drop-down to select a metric. Note: Do not send personally identifiable information (e. In your GA4 account, go to Admin → Custom Definitions → Click on the third Calculated metrics tab → Click on the Create calculated metric button. Hi Ben: would you be able to explain in more detail how you got your “load_time_sec” value to appear in your GA4 Exploration report? Following instructions from another source, I created a “Page Load Time” event in GTM and I created a custom metric in the GA4 account that matches up with the page load time parameter I have set up in the tag. GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance. Must read: Google Analytics 4 vs. Beyond dimensions, custom metrics are about counting or quantifying specific data points. Google Analytics 4 (GA4) is the latest version of Google Analytics. Click Add metric to add a metric. Hit types like page views, social, transaction, use-timing,. Explorations gives you access to data and analytical techniques that aren't available in reports. Restricted metrics are available in metric pickers associated with reports (e. I will use a test property here (no custom dimensions implemented yet). 1. If you want visibility into video progress, create a custom dimension based on video_percent: Event Category = engagement: Event Label = lesson-1 A dimension is an element or descriptive element of the data, and the metric measures that data. ’ While GA4 has no ‘Hit’ scope, it is replaced with an ‘event’ scope. Every time the event fires, it’s going to send the event to GA4. Custom metrics in GA4 serve the purpose of measuring and monitoring customised numerical data that goes beyond the default metrics offered by GA4. You can't use hyphens in the name, but you can use underscores and spaces instead. Leverage Custom Metrics & Dimensions: Take advantage of custom metrics and dimensions in GA4 to capture specific data points relevant to your business. Instead of categorizing or labeling data, custom metrics measure it. Click in the Tag Configuration box, and select Google Analytics: GA4 Event. Step 4: Create & View ReportNew and Expanded E-Commerce Metrics. Track all your clients’ key GA4 metrics in a live Google Analytics 4 dashboard. It does not apply to GA4 BigQuery export data tables. I’ve worked on 3 use cases using new available custom fields from GA4: Video section using custom dimensions and metric: Custom dimension (video visible or not) as filter, and bar chart displaying a. GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. Custom dimensions and custom metrics in Universal Analytics are used to add information to collected data. Custom Metric Dimensions to transition from Google Universal Analytics to Google Analytics 4. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. Open funnel. Over 15 years of experience in digital analytics and marketing. Following are the steps to add the hour parameter to the GA4 configuration. It’s important to mention that custom channel groups in GA4 work retroactively. Similar to GA4 custom dimensions, it’s the mapping of an event parameter that determines if it will be treated as a custom metric. IP anonymization is enabled by default in all GA4 properties. Whereas GA4 supports 50 event scoped custom dimensions and 50 event scoped custom metrics. Add a fixed value of “1” to let the metric increment with one with each hit / event send to Google Analytics. You need. Here are some advanced GA4 custom metrics. Add a metric of ‘ event count ’. No. Custom Dimensions & Metrics. #11: Event Scoped Custom Metrics. In Event property, enter the name of the event parameter. The parameters populate the following dimensions: Page location (from page_location) Page referrer (from page_referrer) page_location (page URL), page_referrer (previous page URL) Scrolls. “path_clean” is an extra parameter pulled in via the built-in GTM variable { {Page Path}}. You can not use the same index for two or more metrics. Custom Metric Dimensions to transition from Google Universal Analytics to Google Analytics 4. Custom Metrics Vs. Optionally, add it to the GA4 navigation menu. Reports > Library > Click Create new report > Choose Create Overview Report or Create Detail report. Insert a donut or pie chart into your dashboard. How to Edit a Custom Dimension in GA4. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. This included creating new and expanded GA4 e-commerce metrics. Add the dimension and metric to rows and. How To Access Custom Segments in GA4. g. With that in mind, you can look at custom metrics in Google Analytics 4. The metrics in GA4 can be generally grouped into two categories: Default metrics and custom metrics. 2 min read. The native, free integration between GA4 and BigQuery is really powerful. In July 2023, Google released dozens of new e-commerce dimensions and metrics that add more depth to custom and pre-built reports. Archive custom dimensions and metrics. In UA, you can have only 20 custom metrics and 20 custom dimensions. GA4 Properties are limited to 50 custom dimensions and 50 custom metrics (which is a huge increase from standard Google Analytics!). Now that you’ve found Audiences in GA4 (see the previous section), click on the blue button that says “New audience”. The value of digital analytics How Google Analytics 4 works How Google Analytics is organized Structure your Analytics account Get a customized Analytics setup guide Set up. 5K. Step-3: Navigate to ‘ Explore ’ in your GA4 property: Step-4: Click on the ‘ BLANK ’ report template: Step-5: Name your report ‘ Conversion rate of each goal ’: Step-6: Set the date range of the report to. In Admin, under Data display, click Custom definitions. As outlined in the article Events in Google Analytic 4 vs Universal Analytics, an essential task in migrating from Universal Analytics to Google Analytics 4 is the translation of your current. Hit the “Explore” button in the left-hand navigation as shown below in red to access Explorations. Apply multiple comparisons to a report. Key differences between custom metrics and calculated metrics. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions andAdd a Custom Metric for File Download. Since comparisons are temporally created segments there are a few limitations to it. T he future of app and web analytics is here: Google announced a new way of measurement in Google Analytics. In fact, it comes with so many metrics and. This will help you collect more specific data for your analysis. This article contains a query that you can use to create a custom ecommerce transactions performance report, based on your Google Analytics 4 export data in BigQuery. Make sure you are in the correct account and property. This metric takes unique users who scrolled down at least 90 percent of the page. Step-3: Click on the ‘ Create Custom Dimensions ‘ button: Step-4: Enter a name for your custom dimension. You can't use hyphens in the name, but you can use underscores and spaces instead. You can't use hyphens in the name, but you can use underscores and spaces instead. You can set up the following types of custom dimensions and metrics. Google Analytics 4. Click on the ‘+’ sign next to dimensions. GA4 can now create custom audiences and then pull the audiences directly into the paid ads platforms for use in campaigns. A custom dimension or metric lets you see the information you collected from an event parameter. Custom Metric – Modal Subscribe. A/B testing experiment last updated timestamp in msec. In the left navigation, click Admin. This parameter can be an automatically collected parameter or custom parameter. To do this in Looker Studio with a GA4 data source you would do the following. Use AgencyAnalytics to present your clients’ GA4 metrics in a way your clients will understand. Google Ads and attribution. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Step-1: Navigate to your GA4 reporting view. Event parameters are additional dimensions that describe the event.